Friday, April 11, 2008

Colonial Chevrolet Forges Season-long Partnership to Aid District 8 Challenger League

Norfolk (February 1, 2008) – In the spirit of community collaboration and teamwork taught through youth sports, Colonial Chevrolet has developed a partnership with District 8 Challenger League through the Chevy Youth Baseball program that will include both monetary and equipment donations during the 2008 little league baseball season.

Now in its third year, Chevy Youth Baseball is an initiative that establishes a positive relationship between local dealers and the communities they serve. Colonial Chevrolet partnered with the District 8 Challenger League because of the league’s proximity to the dealership. Over the course of the season, Colonial Chevrolet will donate team equipment kits, which include: equipment bags, baseballs, ball buckets and t-shirts. They will also help donate a Chevy Tahoe SUV, which will be raffled off by participating teams, including District 8 Challenger League. Team and leagues that participate in the Chevy Tahoe raffle keep 100 percent of the proceeds. The little league teams will also have unique experiences by participating in baseball clinics and other activities led by the Norfolk Tides staff.

"We are looking forward to a great season with District 8 Challenger League that will be filled with exciting games and an enhanced experience for the teams through the equipment donations, baseball clinics and other program components,” said Mike Blais, of Colonial Chevrolet. “Chevy Youth Baseball is just one example of how committed our dealership is to supporting the youth and families in the Norfolk community.”

During the 2007 little league baseball season, more than 70 Chevrolet dealers from the Metro-Atlanta and Tampa areas helped generate close to $300,000 in donations from the dealerships and private parties. The dealers also donated $112,000 as a result of the Home Run Derby, a program conducted in conjunction with The Atlanta Braves and The Tampa Bay Rays.

For more information about Chevy Youth Baseball, visit http://www.chevyyouthbaseball.com/.

About Chevrolet Chevrolet is one of America’s best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $83,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.

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